LV denies collaboration with Datuk Seri Vida? – New Straits Times Online



KUALA LUMPUR: Cosmetics mogul Datuk Seri Dr Hasmiza Othman created a huge buzz recently when she announced her collaboration with designer brand Louis Vuitton (LV) to produce her own line of arm candies.

In a news report by Bernama, the millionaire entrepreneur, better known as Datuk Seri Vida or DSV, said that the customised designs, dubbed DSV-LV, would be made available for the Southeast Asian market by next year.

She was reported to have said: “Everyone knows how much I love my handbags, but I do not have the capacity to come up with my own line yet, as making handbags is not my forte. So for now, it will be a collaboration with LV.”

Vida also told the national news agency that the collaboration with the famed French luxury label would make her the first woman in the Southeast Asian region to do so.

However, in a recent development, entertainment portal Beautifulnara had reported that a curious reader had sent an email to the official website of LV to seek clarification on the authenticity of the project.

The reader claimed to have received a reply from an LV representative who indicated that the company denies any collaborative project.

In a screen capture of the email shared on the entertainment portal, the representative of LV Malaysia’s client services, Tracy Then, also wrote: “Please note that Louis Vuitton offers clients to customise several products with their initials which might be what this client was referring to.”

The email did not specifically identify Vida as the client though. The cosmetics mogul is a huge fan of the luxury brand and owns over 100 LV bags as can be seen via photos that she herself has uploaded on her Instagram account.




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