The track, entitled Signs, was created in partnership with the brand to soundtrack the runway presentation.
Creative director of Louis Vuitton menswear Kim Jones announced the unveiling of the new track yesterday via an Instagram post of a floral-patterned image emblazoned with Drake’s name, the title of the song and the brand’s iconic LV logo.
The picture was captioned: “We are very proud to announce that Drake @champagnepapi will be premiering a brand new song inspired by our #louisvuitton #pfwSS18 collection.”
To listen to Signs, skip to 04:47 in the clip below:
The new track, which is produced by Drake’s label OVO Sounds, is in keeping with some of the more laid-back songs on the artist’s recent album More Life, like Passionfruit and Blem .
The chilled-out vibe is reflected in the song’s lyrics: “I gotta catch myself / I can’t play myself / I need to take it easy.”
It’s been a big year for Drake new music-wise, as the rapper released More Life (which he prefers to call a playlist rather than an album) in March.
The record consists of 22 tracks, several of which are collaborations with musicians and rappers from London’s grime scene including Skepta and Giggs.
Drake has also appeared on Wizkid’s Come Closer, DJ Khaled’s To The Max and Nicki Minaj’s No Frauds, alongside Lil Wayne this year.